Rabobank Drops Title Sponsorship, but Giant Remains Committed
Giant, a partner with the Rabobank cycling teams since 2009, was disappointed to learn today that the longtime title sponsor is ending its support of professional cycling. Together, Rabobank and Giant had a successful four years developing a new generation of world-class athletes in road, mountain bike and cyclocross competition. They’ve sponsored athletes including World Champions Marianne Vos and Lars Van der Haar, as well as National Champion Katie Compton and many other European cyclocrossers.
At this time, Giant is evaluating its sports marketing program for 2013 and beyond. The brand has been dedicated to the sport of cycling and has sponsored professional teams over the past two decades. Giant remains committed to working with teams and athletes to develop new products and help inspire cyclists around the world.