Whole Foods Leads Sponsor Line-up for Providence Cyclo-cross Festival: Cal Giant Partnership Sets Stage for Fantastic Second Stop of Shimano NEPCX
PROVIDENCE, RHODE ISLAND –Whole Foods, California Giant Berry Farms, Clif Bar, Pilot Freight, MetLife, TD Bank and Shimano team up to bring you the Fourth Annual Providence Cyclocross festival.
Whole Foods, purveyor of high quality natural and organic produce, will be on hand providing samples of the healthy, natural goods for which they are known. Whole Foods plays an active role in the cycling community, sponsoring regional clubs and providing the resources and tools for making healthy eating choices.
California Giant Berry is arriving with fresh berries for their riders and spectators. California Giant Berry has been involved in cycling for 12 years and is committed to supporting organizations and alliances that send positive messages about the importance of combining diet and exercise as part of a healthy lifestyle. California Giant Berry Farms is the title sponsor of the California Giant/Specialized Cycling team.
Clif Bar, long active in cyclo-cross as sponsor of the Luna Team and Clif Bar Development Teams, returns to support athletes at before, during and after each race. The staging area will be a buffet of Clif products for athletes in the critical minutes before competition.
Pilot Freight Services will sponsor the “Pilot Freight Load-In Zone” at Roger Williams Park, ensuring vendors, sponsors and fans get in and out of the event quickly, safely and on-time. Pilot Freight Services, a full-service global transportation and logistics company, is a newcomer to the world of cyclo-cross. Based in Lima, Pa., the transportation and logistics expert equips you with everything you need to move your freight, delivering your shipments by air, land and sea, anywhere in the world.
TD Bank is one of the 10 largest banks in the U.S. and is sponsoring The Family Zone. Kids of all ages will be invited to bike rodeos in the expo and racing on portions of the pro course. They will partner with Met Life in promoting Sunday’s Kids Races.
Shimano returns as the title sponsor of the Shimano New England Professional Cyclocross Series, which boasts the largest overall purse of any ‘cross series in America. A pioneer in developing components for cyclocross, Shimano will be showcasing their CX70 line of ‘cross components.
“Shimano recognized the power of the New England market in cyclocross,” said Richard Fries, race promoter for the Shimano Series. “We are known for the quality of our riders, our venues, and our market. In looking to launch a cyclocross-specific component group, Shimano selected New England as the ultimate proving ground.”
“The Providence Cyclo-cross Festival is proud to work with these quality sponsors that share the dedication to professionalism and a goal of encouraging an active, healthy lifestyles,” said Marketing and Communications Director Glenn Stilwell. “Partnering with perhaps the most prestigious race in North America these sponsors are able to deliver their message to the most influential demographic in the industry.”
The fourth annual Providence Cyclo-cross Festival will be held Oct. 6 & 7, 2012. Held in Roger Williams Park on a course used for the 2005 and 2006 U.S. National Cyclo-cross Championships, the Providence Cyclo-cross Festival returns as a UCI sanctioned Category 1 event . Organized by Providence Cross Fest LLC, the event is also part of the Shimano New England Professional Cyclocross series. For more information, visit www.providencecrossfest.com
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