SRAM Apex components gets a white option for 2012

SRAM Apex components gets a white option for 2012

SRAM’S US Cyclocross Roster 2011-12

Chicago, Illinois – The challenging weather of fall can only mean that the excitement of cyclocross will once again dominate cycling’s headlines. SRAM’s domestic cyclocross roster features the nation’s top teams and individuals including Jeremy Powers, reigning USGP Series Champion, and Todd Wells, reigning US National Cyclocross Champion. SRAM has also added the horsepower of the two-time US champ, Ryan Trebon.

Despite dramatic wins in recent editions of the Giro, Flanders and Paris-Roubaix, SRAM’s road componentry cut its teeth in the harsh conditions of cyclocross, where its performance and durability are continually proven. “Much of SRAM’s benchmarking was accomplished in cyclocross, in conditions that test the limits of componentry,” said Scott McLaughlin, SRAM Global Director of Drivetrain Development.

Many of SRAM’s athletes will ride the triple threat of SRAM (componentry), Zipp (wheels, bars, stems, seatposts), and Avid (brakes). No componentry combination has been proven faster, more durable, or more reliable for cyclocross. Additionally, more SRAM athletes are equipping their bikes with the precise and durable Quarq power cranks.

Athletes include Tim Johnson, Jamey Driscoll, Christian Heule, Nicole Duke, Kaitlin Antonneau, Todd Wells, Max Plaxton, Lea Davison, Jeremy Powers, Chris Jones, Zach Grabowski, Ryan Trebon, Meredith Miller, Teal Stetson-Lee, Justin Robinson, Nicholas Weighall, Cody Kaiser, Jeremy Ferguson, Troy Wells, Brady Kappius, Sue Butler, Amy Dombroski, Maureen Bruno Roy and Coryn Rivera.

SRAM Sponsors USGP Series

“Avid Shorty Ultimate Holeshot” Adds Even More Thrills To Starts

Chicago, Illinois – SRAM is returning for its sixth consecutive season of sponsorship of the US Gran Prix of Cyclocross (USGP). The USGP is the premiere cyclocross series in the United States that delivers eight exciting races, at four locations, featuring the nation’s top ‘cross talent. It all begins the weekend of Sept. 24 & 25, in Sun Prairie, WI, and concludes in Bend, OR, December 10 & 11.

SRAM will sponsor the newly announced “Avid Shorty Ultimate Holeshot,” where speed and aggression off the startline will be rewarded. “A $250 check goes to the most explosive men’s and women’s pros that lead their respective fields into the first corner, emerge as race leader and thus ‘got the Holeshot,” said SRAM’s Sponsorship Mana- ger, Alex Wassmann.

Series Director Joan Hanscom said, “We are excited to have SRAM back, and we know the Avid Shorty Ultimate Holeshot will add a new level of excitement to the starts. It will definitely heat up the action into turn one and we’ll have our cameras trained on the spot to capture it all live for our online viewers.”

Sponsorship of the USGP dates back to 2006, when SRAM originally introduced its road gruppos, which now include SRAM RED, Black RED, SRAM Force, Rival, and Apex. SRAM has rooted much of its road product development in cyclocross, where the challenging conditions can push the limits of componentry.

Additionally, the legendary SRAM NRS crew, who each travel 50,000 miles every year in the beauti- ful SRAM logoed Volvo XC-70’s, will provide neutral race support to any rider in need of technical assistance during each of the USGP events. SRAM NRS partners include Zipp Wheels and the Service Course line of bars, stems & seatposts, and Specialized, with CruX frames & CX rubber.

Ryan Trebon To Ride SRAM, Zipp and Avid

New team, New bike, New Componentry

Chicago, Illinois – Cyclocross powerhouse Ryan Trebon (30) has chosen SRAM componentry for the 2011-12 season. Nicknamed “Treefarm” for his lanky 6’ 5-ish” frame, Trebon is an all-rounder known for his aggressive and attacking style, and is a multi-time cyclocross and mountain bike US national champion.

Trebon will ride for the new L & T Sports/Felt team. He will ride Felt’s carbon F1X frame equipped with SRAM Black RED drivetrain, Zipp 303 Cyclocross wheels, Service Course bar, stem, and, seatpost, and Avid Shorty Ultimate brakes.

“My competition in the US has stepped up over the past few years,” said Trebon, “and it seems that they all ride SRAM, Zipp, and Avid. Now that I have switched, I’m looking forward to better control, shifting, and performance in all the various conditions of cross.”

Trebon will focus on the USGP CX series, CX Nationals, and hope to snag a U.S. World’s spot. Look for more SRAM and Trebon updates on