SUNNYVALE, CA (June 3, 2009) – Sterling Sports Group is pleased to announce the kickoff to our 2009 Cyclocross Race Program. Built on the foundation of our successful 2008 race team, version 2.0 offers prospective team members a comprehensive racing experience. We are looking for select riders in Northern California, Colorado, New England, and the Pacific Northwest who are committed to a focused training and racing program

The Sterling Cyclocross Team will support a core group of approximately 20 local riders with a cyclocross specific coaching program, a team race mechanic at marquee events, access to substantial pro-deals from sponsors, and great prices on the best looking kits in the peloton. Team training programs start in July and we will have a team house at Cyclocross Nationals in Bend, OR this December.  This year the team will include up to five riders on each of our Regional teams: Colorado, New England, and Washington/Oregon.

Sterling Sports Group President Matt McNamara noted that “the team was a such a blast last year that we just had to continue and expand it. As a performance coaching company I cannot think of a better way to support the racing community, and build awareness of our services than through the team. I was proud to see our jersey appear on podiums throughout the season and have our program attract great racers like Mike Sayers and Liza Rachetto, and sponsors like Leopard Bikes, SRAM, Ritchey, and Northwave. I’m really excited that we are able to expand in 2009.”

Maybe you’d like to ride with us? Interested riders should submit a team application between June 2nd and June 28th .  Preference will be given to those athletes who most ably demonstrate the balance between competition, camaraderie, and fun in their approach and attitude. Applications and program descriptions are available on the company website The final team roster will be announced June 30th, and training programs start July 1st. Team clothing orders will be submitted July 15th and racing starts in September!

Cost for the program is $350 ($175 for Juniors) and includes:

  • A team kit (Jersey/Short)
  • Cyclocross Specific Training Program, including an online training log: July – December
  • Optional Personalized coaching program for $99/mo ($175 membership)
  • Team Training Camp in August including – performance testing & bike fit,
  • Race Mechanic/Support from Bay Area Mobile Bike Repair, at top tier events like Bay Area Super Prestige, NCNCA Cup and Districts.
  • Regular Team Training Rides
  • Access to Pro Deals on team bikes and equipment thanks to our sponsors.


Sterling Sports Group ( is the result of over 20 years of passion for the sport of cycling. Launched in late 2003, Sterling Sports is a growing company focused on creating a seamless interface between athlete and coach, technology and personal attention. They can be reached at 408.891.3462 or [email protected]