Nicole Duke and Go Ahead PR Partner with Save Our Soles to Release Limited Edition Sock To Benefit Flatirons Habitat for Humanity’s Boulder Flood Relief Efforts

Boulder, CO—The recent flood devastation in Colorado, destroyed homes and took lives, and the cycling community that makes up much of Boulder, is coming together to help. Professional Cyclocross racers Nicole Duke and Ben Berden, both of whom reside in Boulder, could not standby without helping. With the upcoming Boulder Cup Cyclocross race on October 13th at Valmont Park, racers from around the world will be there, and see first hand some of the devastation left behind.

“I have lived in Boulder for the past 18 years and am raising my children here. The destruction from the recent flood broke my heart. As I watched friends houses being destroy and entire mountain communities being washed away, I knew we had to come together to help each other rebuild,” comments Nicole Duke.

The idea was generated to partner with Save Our Soles, a local Colorado sock company, to design and release a limited edition cycling sock with proceeds benefiting Flatirons Habitat for Humanity’s Boulder Flood Relief efforts.

“We are thrilled to be partnering with the professional cyclocross community and Flatirons Habitat for Humanity to make a difference in rebuilding our community,” Comments Steve Tofan, President of Save Our Soles.

Socks will be worn by professional racers during the Boulder Cup and will be sold on-site and online at SOS with proceeds going directly to relief efforts.  In addition to donations taken on-site, Flatirons Habitat for Humanity in conjunction with Colorado Gives has set up a DONATION PAGE for relief efforts.

The focus of relief efforts will be cleaning up the community, working with current Habitat homeowners and rebuilding homes for low-income and qualified families once cleanup is complete.

“Through cycling, and the community built around the sport I love, I know we can join together and make a difference for towns and areas that have fostered our love for the bike.  I am happy to be working with Save our Soles and Flatirons Habitat for Humanity to make a difference,” Adds Duke.

“We are humbled by the kind and generous support from the cycling community and Save our Soles. This partnership will assist in the expansion of Flatirons Habitat for Humanity Critical Home Repairs program and will help to qualify families for home repairs in this community, specifically those who have been affected by the recent flood. We are committed to restoring homes and making sure everyone has a decent, affordable and safe place to live,” Susan Lythgoe, Executive Director, Flatirons Habitat for Humanity