Washington D.C. —In 1925, the Minnesota Valley Canning Company knew they needed something eye catching to market a new line of extra-large peas. They put their heads together and came up with a scowling grey gnome sporting a bearskin. The legume buying public was unimpressed and many peas went unsold. The company learned from its mistake, asked for outside help, and soon introduced to the world a cheery green giant named Jolly. As quick as you can say “ho ho ho,” the company’s fortunes reversed and its canned peas were flying off the shelf.
MABRAcross finds itself in a similar position. As one of the fastest growing cyclocross series in the country, we are looking to update our identity. For fear that doing this in-house would result in a race series represented by the equivalent of a grumpy pea-selling gnome, we are looking to you to help design the MABRAcross logo.
We know many in the cyclocross community have a creative side. This is your chance to shine. So get out your colored pencils, fire up Illustrator or that new iPad, and give us your vision for MABRAcross. The logo design should incorporate “MABRAcross.” Not including this term will not disqualify your submission, but it is going to have to be a pretty amazing design to overcome the omission.
The winner of this logo design contest will receive free entry into three 2010 MABRAcross races, and other assorted prizes.
Please e-mail your submissions by May 14 to [email protected]. Entries will be judged by MABRAcross race promoters and a winning submission will be announced May 24. We will accept most any format. From high-end vector files to scanned cocktail napkins, as long as we can safely open the file, all comers are welcome. But please, no gnomes.
The fine print: All submissions are the property of MABRAcross. By submitting an entry, you agree that you are the owner of the design, and further agree to transfer all rights, including the right to reproduce, distribute and create derivative works based on the design, to MABRAcross. Selected designs may be modified or combined with other entries.
MABRAcross is the Mid-Atlantic Bicycle Racing Association’s cyclocross series, featuring eleven races at venues in Maryland, Virginia and Washington D.C.