In Vegas, Sven Nys winning CrossVegas again was not the only Belgian spectacle or party. A handful of Belgian companies came together to share a mansion and throw a party to show off their wares outside of the dust of Outdoor Demo and noise of Interbike. We take a look today at a few of the companies that were on hand to show off cyclocross-relevant gear at “The Belgian House” in Vegas, and we’ve got a slideshow of the goodies below.
Ride in the cold much? Suffer from cold hands, feet, or core? Belgian-based 30 Seven, named after 37° Celsius, the normal body temperature, offers a number of battery-heated cycling garments, including gloves, socks, jackets and baselayers. The company says the battery-powered gloves are favored by Sven Nys for warm-ups and training when it gets really cold.
Morgan Blue may be known for their chamois creams, but the company was showing off a number of neat cleaning products, including a product called “Mud Off” that some might say only the Belgians could develop and perfect. Their bike-specific cleaning brushes look like they might help a pit crew quickly get a bike clean and sparkling.
Ridley had an X-Night cyclocross bike on display that was an actual Lotto-Belisol Paris Roubaix bike. The bike featured Campagnolo Super Record components, 4ZA cantilever brakes, Campagnolo Hyperon Ultra carbon low-profile rims, and 28mm Continental Competition Pro Ltd tubular tires.
Bioracer makes a variety of cycling garments, and the company boasts the Dutch, German, and Belgian national team clothing along with Stybar’s past Telenet Fidea World Championship jersey as some of its famous and decorated kits.
We also caught a few more items and even saw an actual Belgian racer with new kicks. Check out the slideshow below.