We told you previously that Sven Nys and Trek have extended their partnership into Nys’ retirement.
That fact is now official as Trek has announced not only its continued suport of Nys individiaully, but also the future Sven Nys Cycling Center to be based in Baal, Belgium, as well as the Telenet-Fidea Cycling Team, which Nys officially manages as of April 1.
Read the press release from Trek, below.
Baal, Belgium/Waterloo, Wisconsin–Trek Bicycle and Sven Nys have announced a partnership that includes support for the forthcoming Baal-based Sven Nys Cycling Center, sponsorship of Nys’ Telenet-Fidea cyclocross team, and a brand ambassadorship that will keep the former World Champion aboard the brand’s bikes in retirement.
This summer on the Balenberg in Baal, a state-of-the-art center will open, allowing fans and enthusiasts to get a complete off-road cycling experience through special events, professional caliber outdoor circuits, and training facilities for the champions of tomorrow. Trek, alongside NV Balenberg, have agreed to become the main partner of the center with Trek and its products playing a key role in the operation of the center. The facility will also continue to be the home of the GP Sven Nys cyclocross race.
Additionally, NV Balenberg, alongside Trek and Bontrager, have signed a collaborative agreement with the Telenet-Fidea Cycling Team. In the coming years, the US bicycle manufacturer will support the team with bicycle and cycling equipment.
In addition to its relationship with the cycling enter and the Telenet-Fidea Cycling team, Trek has extended its relationship with Sven Nys. Sven will be closely involved with the future development of Trek products, testing of future cycling equipment, and representation of the brand.
About Trek Bikes
Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience. We are driven by adventure, guided by our history, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world’s greatest bicycles.