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While the top cyclocross racers will be converging this weekend in Hoogerheide for the 2023 UCI Cyclocross World Championships, Norcal and Bay Area road and offroad cyclists have a weekend of events awaiting them in Los Gatos, California, thanks to the Grand Opening of Specialized’s new flagship store.

After your early-morning wake-up call Sunday to watch Wout van Aert and Mathieu van der Poel lock horns in the Netherlands, Specialized welcomes gravel riders to its store for a sampling of local gravel and a look at (and perhaps a ride on) the new Diverge STR gravel bike. (See our review of the 2020 Diverge here)

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

The store also has a busy day on Saturday, with road and trail rides and a party featuring local beverages. Celebrate the results of Saturday’s World Championships at the new store with local beer and wine.

See the official announcement below.


Saturday Rides and Party

On Saturday, February 4th, Specialized Los Gatos will be hosting its Grand Opening for the community, an event that will include group rides (road at 10 am, trail at 2 pm), local beer and wine, and an opportunity for riders to get to meet the store team as well as other friendly faces from within the Specialized brand. With this event, Specialized officially welcomes the Los Gatos community to experience exceptional hospitality, benefit from high-quality bicycle maintenance, and ride around on the best bikes for any rider. You can RSVP here but don’t be afraid to just show up, the party goes on until 8 pm!

Sunday Gravel Ride

On Sunday, Specialized Los Gatos will be hosting a gravel bike group ride to connect with these riders in the community and will also offer a glimpse into the brand new Diverge STR, Specialized’s newest offering in the gravel category.

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider—instead of the bike—Future Shock technology increases control and efficiency while decreasing fatigue, so you’ll be riding farther and faster over chunkier terrain than you believed possible.

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

The new Specialized Diverge STR gravel bike will be an attraction on the Specialized Los Gatos gravel ride.

If you would like to join, the gravel bike group ride will be leaving from Specialized Los Gatos at 10 AM and we welcome all to join! It’s about 15 miles with 2776 feet of vertical.

Come Visit

Specialized Los Gatos is the Bay Area’s first flagship store location, giving riders in the area a unique opportunity to interact with and experience the Specialized brand – a brand for riders, by riders. The store is a beautiful showroom in downtown Los Gatos in the foothills of the Santa Cruz mountains highlighting the breadth of bikes and accessories that Specialized provides in addition to being a hub for riders from all walks; whether they be the seasoned racer, the daily commuter, or those who just love an occasional cruise around the block.

More info: specializedlosgatos.com