New Sigma GPS Rox at Frost Bike 2014. © Cyclocross Magazine

New Sigma GPS Rox at Frost Bike 2014. © Cyclocross Magazine

For those of you who aren’t Garmin devotees, we spotted another GPS alternative at Frost Bike this year. The Sigma Rox 10.0 GPS is the first of the Sigma cycling computers to integrate GPS technology. It comes equipped with a GPS receiver, route navigation and ANT+ wireless transmission technology, making it ready for your power meter or indoor trainer.

Sigma's 2450 handlebar mount.

Sigma’s 2450 handlebar mount.

It’s packed with a set of competitive features:

      • GPS route navigation
      • Speed
      • Cadence
      • Heart rate
      • Digital three axis compass
      • Altitude IAC+
      • Elevation profile in graph format
      • Gradient and rate of ascent
      • Temperature
      • ANT+ transmission technology
      • Power compatible (ANT+) or calculates power without power meter
      • Lap counter
      • 249-hour log capacity
      • Micro USB connection
      • Includes DATA CENTER 3 with mapping functions


Perhaps most attractive is the price tag—$289 for the speed, cadence and heart-rate bundle, or $189 alone. The company also makes its own mount to put the unit in front of the bar, called the Butler 2450 mount, similar to the popular Bar Fly mounts by Tate Labs.

Sigma says uploading to Strava is easy, but also has its own ride tracking service that helps you analyze your ride. Stay tuned as we aim to test an early unit.

The company put together a fun video to show off its new product:


More info:

We’ve also looked at similar models from Cateye in the form of their new Stealth 50 GPS cycling computer, and Timex’s $250 Cycle Trainer 2.0 in our print magazine.

On the flip side, the current King of the GPS, Garmin, is elbowing its way into the GoPro market with their new line of  VIRB cameras.

Don’t need GPS or happy with your smart phone’s GPS capabilities? CatEye has a sleek new Padrone cyclocomputer that gives you the basics in large, easy-to-read numbers.

See more cyclocross tires, bikes and other goodies from Frost Bike 2014 in our ever-growing coverage.