With the absence of major bike shows in the past 12 months, the bike industry has become creative with the introduction of new products. Without shows and media launches, brands and PR firms have, like many people able to work from home, turned to virtual meetings in an attempt to reach a wider audience.
Cyclocross Magazine recently attended a virtual presentation from Echos Communications, one such PR firm that represents several major outdoor brands. Within the two-day event, we previewed and virtually discussed new products from some familiar brands as well as some companies less familiar to us. It was odd not but able to touch, let alone test, any of the mentioned products, but these are unusual, pandemic times.
Here are some of the items we found to be interesting. We will have hands-on reviews of some of the products shortly. [While companies paid to participate in the event, just as with expos like Sea Otter and Interbike, media received no compensation to attend or cover the products.]
Hit "Next" to scroll through the different products and companies.
Endura: Moving from Movistar to Mainstream?
Endura is a well-known brand for cycling clothing from the UK, especially in the mountain bike sector with a broad range worn by top pros. Endura also has a wide range of road kit, and is the clothing sponsor of the WorldTour team Movistar. Endura has not been widely available in the U.S., largely due to distribution channels, but the company is out to change that.
We recently received a sample of the top-tier Pro SL bibshort that will fit right in with the four high-end bibshorts we reviewed last year.
Keep an eye out for the review!
(Hit “Next” to scroll through the different products and companies.)