Lake Cycling announced their role as “Supporting Sponsor” of the CrossVegas cyclocross event, one of the premier UCI events on the domestic calendar providing spectators and competitors alike with an exhilarating experience.

Lake has a long history of supporting US cyclocross events and athletes. Chris Dimmick of Lake stated, “We believe this event truly represents the finest of what the US cyclocross scene has to offer – show-stopping theatrics and a great international field of today’s best athletes. We’re thrilled to be involved and show our support.”

Chris and other representatives from Lake and Veltec Sports, Inc. will be on-site at the Lake Expo booth to exhibit the newest, most technologically advanced line of shoes available in today’s competitive market. With features like the first-ever usage of Boa lacing system in a cycling shoe and Outlast® temperature regulating technology, Lake has led the industry in innovation and design for over 25 years.

The event kicks off at 7:00 p.m. on Wednesday, September 22, 2010 with the Wheelers & Dealers race, followed by Elite Women at 7:50 p.m. and Elite Men at 9:00 p.m. Among the Elite Men will be Lake’s own Jeremy Powers, a long time sponsored rider of Lake and member of the racing team. Fans are encouraged to stop by the Lake booth for a meet & greet with Jeremy.