Feedback Sports hosts a cyclocross race in Golden, CO this Saturday, and it looks like a great event and course. Official announcement below.
GOLDEN, CO—Feedback Sports, makers of bicycle work stands, storage products, trainers and (most recently) tools has another labor of love that some might not know about. They’ve been hosting a local cyclocross race since 2013. The Feedback Cup hits Golden Colorado this Saturday, November 5.
Piggybacking on the same course as the wildly popular “Back to Basics” mid-week racing series, the race has become a Colorado Front Range favorite. Rumor has it that Feedback Sports chose the current location of their headquarters due the close proximity of the course, but that’s just home-field-advantage speculation.
However, Doug Hudson (owner of Feedback Sports and Masters 40+ racer) admits, “The Feedback Cup is great because it’s in our hometown of Golden—about 1 mile from the office. We know the course well. Our racing team and race director (Lee Waldman) puts a lot of time into making sure the course is challenging and the race runs smoothly.”
Feedback Sports co-owner, Lisa Hudson, Marketing Coordinator, Katie Macarelli, and Product Engineer, Will Allen, have also been spotted doing hot-laps at lunch as well. The company’s love of racing ’cross, trickles into their day jobs more than one might think. As Allen explains, “Racing gives me the opportunity to see how other racers and mechanics are using our products. This helps us make improvements to current products and can lead to new ideas as well.”
It was this close connection to racing that spurred the development of the Omnium portable trainer—which they’ll be raffling off to one lucky pre-registered racer. On race day you can expect the usual assortment of donuts, bacon, beer and other great prizes.
If you’re looking for a fun place to race this weekend with spectacular Colorado views, go check it out. If you can’t make it, you’ll see this same crew out at the 2017 Cyclocross Nationals—they’ll have Omniums and their new tools…just probably no bacon. Because no one on the flight from Colorado to Hartford wants to smell bacon.
See a preview of the course below.
2016 Feedback Cup Cyclocross Course Preview Video:
Pre-registration closes Thursday. For more info, see feedbacksports.com.