Johs Huseby had many great battles with the top cyclocrossers in the nation in the late 90s in New England, at Nationals, and at the Saturn Super Cup while riding for Independent Fabrication. Huseby will now take those years of experience  racing cyclocross and industry experience with Cannondale and Pedros to help the Denver-based Alchemy Bicycle Company jump to the next level. The company sponsors Nicole Duke and has been featured in our “Considering Custom” series of articles in Issues 17, 18 and the upcoming 20. Full press release below. 

DENVER, COLORADO – Alchemy Bicycle Company announced today its new vice president of sales, Johannes “Johs” Huseby, who brings more than 12 years of experience in sales and product management for both Cannondale and Pedro’s to the modest Colorado company.

Huseby started in the bike business in his native Vermont, where he worked and then raced for the West Hill Shop in Putney. He crossed the state to attend Middlebury College before moving to the Boston area in 1998. After five years at Pedro’s and two years as Cannondale’s outside account manager for the Boston area, Huseby relocated to Connecticut when he became Cannondale’s mountain bike product manager. The move west marks a calculated career move and the completion of a dream.

“I was looking for a new experience and wanted to work for a smaller company and have always wanted to live in Colorado,” Huseby said. “For Alchemy, I will be in charge of sales and working with the existing dealer network and expanding our presence in retailers across the US and abroad.”

Huseby cited Alchemy’s singular approach to frame building as one of the main characteristics that attracted him to Alchemy.

“Alchemy is an exciting, young company with a great brand,” Huseby explained. “They have a modern angle and offer features that aren’t necessarily available with every custom shop.”

Huseby’s career experience was what first caught Alchemy’s attention when searching for a new VP of sales and his respected reputation and impressive race resume certainly didn’t hurt.

“Johs is a huge addition and good friend,” said Matt Simpson, president and managing partner of Ethic Industries/Alchemy Bicycle Company. “His years of racing pro and his expansive background in the industry can only mean one thing: we are adding a great guy to our Alchemy family. Johs will be instrumental in driving our core vision, we are lucky to have him on our team.”

The addition of Huseby to Alchemy will fortify the team as it prepares to defend its “Best Carbon Bike” award in the upcoming North American Handmade Bicycle Show, taking place this month in Denver from February 22-24.