Katie Compton Goes Back to SRAM, Trek Cyclocross Race Team – UPDATED

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Katie Compton, Trek and SRAM announced today that for the 2012-2013 season, Compton will be making a return to riding on SRAM componentry on Trek. The announcement comes just in time, since the eight-time Nationals winner recently announced that in July, she’ll be taking on an early cyclocross season in New Zealand.

Katie Compton hopes to grab the World Cup leader's jersey while on her new Trek/SRAM team. © Bart Hazen

Katie Compton hopes to grab the World Cup leader's jersey while on her new Trek/SRAM team. © Bart Hazen

This will be Trek Bicycle’s first pro cyclocrosser contract, part of their new racing program aimed at growing Trek’s presence in the world of cyclocross. Compton will compete aboard the Trek Cronus and Ion cyclocross bikes along with a range of Bontrager components and apparel.

“To hit my goals, Trek is the best opportunity,” said Compton. “From the incredible race support, to the bicycle technology, it’s what I’ve wanted. And it just felt like a good fit from the start. Trek is looking to make some big waves in the sport of cross and I’m excited to be helping.”

“We’re really happy to welcome Katie back to the Trek family,” said Michael Mayer, Trek Road Brand Manager. “In addition to having such a great athlete ride Trek, the feedback she’ll be able to give us is going to be invaluable in further developing ‘cross technology.”

The TREK Cyclocross Race Team will reserve their full roster and sponsorship announcement for August 1. Trek’s Michael Mayer said, “We’re excited to have Katie back on Trek as well as partner with SRAM. We will have a strong racing program for the upcoming season starting with Katie.”

As far as Compton’s return to SRAM, she says, “I missed my SRAM RED. Last year I was not racing on RED and I was dropping my chain regularly, I couldn’t be sure of when I shifted, and I just never had a good feeling. My first ride back on RED and everything just clicked into place, I felt like I was home again. I had my most fun ride in a year, it was 34 degrees and raining, and I rode for three hours and loved it.”

“Katie is the consummate professional and defines success, we are excited to have her back, it seems that the foothold that we established in Cross early on continues. Next year is going to be exciting with the new Trek Cyclocross racing team, obviously Katie back on our equipment, and all the great rivalries that always exist in the sport of cyclocross,” said Alex Wassmann, SRAM Sponsorship Manager.

Compton will ride the all-new SRAM RED-2012 groupset, just introduced in February, features countless improvements including enhanced ergonomics, refined shift and brake lever paddle shapes, and even lighter weight. Her brake of choice is the Avid Shorty Ultimate.

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p_cers 5 pts

I mean, if you're good enough, get your own deal. You don't get a free bike just because your wife is a decent cyclist.

p_cers 5 pts

I wonder if the constant changing of sponsors has anything to do with her deal also requiring her husband to get a free bike too, as she mentions in this interview from a couple of years back: http://www.cxmagazine.com/katie-compton-talks-about-her-sponsorship-search

briscoelab 6 pts

Katie and Mark have a LONG history of crapping on any previous sponsor. Sure, Syn Nys had a few problems with shifting last year on Shimano (and a broken pedal). But you don't see him always bad mouthing the parts. 

 

Mark was trashing the Shimano parts during the season last year pretty badly on twitter, as well as the Rabobank logistics for getting bikes, wheels, etc, to them. I'm fairly certain she ran Avid Ultimate brakes last season (anodized orange to look like the rabo brakes) despite being on shimano. 

 

I wish the best for her during the race season. But, I have no sympathy for her sponsor situation (remember a couple years back when she was really hard up for a sponsor?). When you constantly burn every bridge you cross... eventually you'll be screwed. 

wafflesandsteel 5 pts

My local bike shop advises customers to use a Shimano front derailleur instead of SRAM.

yetirich 6 pts

Where to start? Primus Mootry, ROL Wheels, Stevens, Conti tires, Rabobank, Giant, Specialized, Shimano, Campy, SRAM, Shimano again, Parlee, Pactimo and I'm sure that I'm missing a couple.  These are all the companies that Katie has burned through in the last 5 years of racing.  Why does she go through so many sponsors?  The bike community is very small and even smaller when dealing with sponsorship dollars. 

 

The biggest question is what do the companies get back from thier investment:  " I was dropping my chain regularly, I couldn’t be sure of when I shifted, and I just never had a good feeling."  Great quote and way to throw Shimano under the bus for your lack of mechanical awareness of how the proper setup of the components should be.  Was this the fault of the Rabobank team mechanics or someone else working on your bike?  I dont see Lars Boom, Marianne Vos, Adam Craig or Robert Gesink having this issue.

Not a Diva 7 pts

I really want to root for Katie, but this article makes it difficult.  She comes off as an athlete who is ungrateful to past sponsors, a foul for anyone, especially a rider that changes sponsors annually.  Eventually, there will not be any bridges left to burn. 

RichardSachs 7 pts

As an industry member, a 'team sponsor, a Sram user, and a competitor too, I am uncomfortable with the quote in the second paragraph. A colleague and I were discussing this (after seeing this press release) and concluded it's bad form to retroactively trash, criticize, or blame past supporters, especially when the ink on the new contracts is barely dry atmo. I am sure that no results from 2011 can be used as examples of shortcomings implied in the quote about shifting. And by extension, if this really is her point of view, what might be in store for current sponsors and suppliers when they get replaced? I think a consummate professional would say, "Thank you for the support. I hope you benefited from the liaison as much as I did.", and then move forward. That attitude would define success in my book.

NaturalwayRacer 5 pts

34 degrees and Raining?  Not in Colorado recently.  Whole damn state has been a tinder box all year, the only thing falling from the sky recently is flame retardant!!!   

NaturalwayRacer 5 pts

Ya, ask Andy about dropped chains.  Don't most pros use Force front derailuers anyway?  Any why sh@t on a past sponsor?  Not pro.  So is my Trek Madone with DuraAce a POS?  I smell something fishy in the springs...and in the Netherlands too!  

wafflesandsteel 5 pts

What was she riding before? Sorry, I've haven't been keeping up with these things. I found this interesting because since switching to SRAM, I've set new personal records for dropped chains.

 

Conversation from Twitter

chrisplummer
chrisplummer @chrisplummer 19 Jun

@taticycles Have you heard about GRAPENUTS brand cereal I bet you have oh you haven't it's called GRAPENUTS. http://t.co/Omb3CDPp

_mattio
_mattio @_mattio 19 Jun

@taticycles i recall from euro cx 2 years ago, a bunch of high-profile chain drops on Di2.

taticycles
taticycles @taticycles 19 Jun

@_mattio Before k-edge style guards became ubiquitous everything was dropping. Weird cuz pros are generally so careful about their words.

Conipto
Conipto @Conipto 19 Jun

@taticycles Which is even more funny because she was on Di2. Which is allegedly the most perfect front shifting ever made.

taticycles
taticycles @taticycles 19 Jun

@Conipto As a pro athlete in a sport with only 3 component companies, I don't understand why you'd ever burn a bridge like that.

Conipto
Conipto @Conipto 19 Jun

@taticycles Hey, don't count out MicroShift and FSA ;) And yeah, not exactly known for being classy, that one.

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