Can’t believe all of the new small teams cropping up all across the country? Neither can we. Between Cody Kaiser’s LangeTwins Vineyard, Jeremy Powers’s Aspire Team, Zach McDonald’s KCCX, and the Durrins’ Neon Velo Cycling Team, we figured that was it.
We figured wrong.
Arley Kemmerer, selected for the United States team that went to the World Championships earlier this year, reached out to potential sponsors in the best way she knew how: looked at her favorite products she used daily and reached out to the companies. Bell Plantation’s PB2 powdered peanut butter, who is newly reaching out to the cycling community, reached back.
Looks like it pays to keep a few snacks close to your computer!
Press Release as follows:
Palmerton, Pennsylvania. August 26, 2014 – Arley Kemmerer announces the launch of a new cyclocross team, PB2 Pro Cycling, headlined by Bell Plantation’s PB2 powdered peanut butter. Kemmerer, coming off a banner season last year which included a World Championship team selection, partners with Bell Plantation, Milton Cat, Focus Bicycles, and nine other companies to create a program that will support domestic and international competition this season, with a focus on returning to the World Championships in Tabor, Czech Republic.
“I’m really excited to have assembled such a great selection of sponsors this season” says Kemmerer. “I’ve been using PB2 in my recovery shakes for a long time, so it seemed like a natural fit to approach them about sponsorship. Milton Cat has been a perennial supporter of women’s cyclocross, and Focus released the extra small Mares 0.0 this season. Everything has come together and is a great fit. I’m looking forward to racing hard and representing my sponsors”.
Bell Plantation, maker of PB2, is a family-owned company out of Tifton, Georgia, and is new to the cycling industry. “We’re really excited to partner with Arley and get our brand out into the cycling community” says Debbie Layfield, Chief Operating Officer of Bell Plantation. “Arley approached us as a consumer of PB2 to pitch the idea, and we were immediately intrigued by her talent and passion for the sport. Arley’s enthusiasm and reach within the community presents a great opportunity for our brand, and we’re really excited to support her this season.”
Kemmerer’s partnership with Milton Cat, supporter of New England development team LadiesFirst Racing, allows Arley to pair with development riders to provide mentorship throughout the season. “I think giving back to the sport is so important” says Kemmerer. “I’ve had a lot of help along the way, and am happy to return that support in any way that I can. Working with LadiesFirst Racing is a great opportunity, and I’m very thankful that Millie Milton approached me with the idea.”
Kemmerer will be riding the Focus Mares 0.0 this year, on the newly-released 48cm frame. “Focus Bicycles is excited to have all new geometry on the 2015 Mares CX line” says Jeff Rowe, Operations Manager of Focus Bicycles USA. “Arley is a rider that we’ve been watching for a few years, and with the introduction of the 48cm frame, we’re excited to help her take it to the next level.”
Kemmerer will be outfitted with Sram Force CX1, American Classic wheels, Challenge Tires, Fizik shoes, saddles, bars, stems and bar tape, and Squadra custom clothing. Also supporting PB2 Pro Cycling are Skratch Labs, Mad Alchemy, Swiftwick, ProGold Bikes and Sportif Coaching Group.
Check out Arley’s new website, www.arleykemm.com for the latest news, schedules, and other info.