Nys’ debut on a Trek on January 1 will coincide with the launch of a new sponsor, AA Drink, and a new team name (Crelan-AA Drink), and of course, a new Trek cyclocross bike, called the Boone. Trek has worked hard to keep the bike’s launch under wraps, and has orchestrated the release very carefully, with a small leak appearing in the fall on Instagram. Trek considers the bike one of the most advanced designs on the market, and was built with considerable input from Compton. Compton will also race the Trek Boone cyclocross bike today, albeit with a National Champion paint job and her own hand-picked componentry.
The Boone will come in five complete bike models ranging from $2839.99 to $6299.99, with both cantilever and disc brake options (The Boone 5, Boone 5 Disc, Boone 7, Boone 9 and Boone 9 disc as well as disc and canti framesets). All these new carbon cyclocross options will likely mean that the company’s higher BB, longer chainstay carbon Cronus CX model from the company’s Gary Fisher days will be discontinued.
On December 13th Nys tweeted a simple question, in Dutch, French, and English:
How can we make cyclocross more international?
— Sven Nys (@sven_nys) December 13, 2013
It started a conversation thread that spanned several continents and even more languages.
Nys’ plan for global cyclocross domination is still unfolding, and his signing with Trek is just one step of the plan.
Story and interviews by Ted Burns. Andrew Yee contributed to this report.