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Forty consecutive years is a long time for a cyclocross series. From Robert Leibold of Velopromo to Jeff Clark, Mary Perez and now the former Masters cyclocross national champion pair, Sarah Jordan and Josie Jacques-Maynes, the event has been passed through a number of dedicated, passionate promoters who have kept the legacy alive.

Jeff Clark has been involved with the Surf City series for a few years. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Jeff Clark has been involved with the Surf City series for a few years. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

This year, Surf City wasn’t quite a multi-day series but rather a series of races packed into one day. The Rock Lobster cyclocross team joinied forces with the Surf City crew to double down on the fun, continue the history and raise funds for its team.

Lots of the racers got in the Halloween spirit. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

Lots of the racers got in the Halloween spirit. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

There was the normal slate of category and age group races, but also fixed gear tracklocross, a costume race, kids’ race, in-race big air competition and perhaps most notably, a free Women’s C race.

The Juniors were the right size for the culvert crossing. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

The Juniors were the right size for the culvert crossing. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

Lowering the Barriers, Growing the Sport

While governing bodies, race promoters and cyclocross committee members are seeking ways to grow the sport, the Rock Lobster and Surf City pairing found stunning success through a tried-and-true marketing technique: make the first time free.

58 C women signed up to race at the 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

58 C women signed up to race at the 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Brendan Lehman of the Rock Lobster cyclocross team thought they had little to lose as promoters. “We only typically get about eight C Women racers,” he explained. “So maybe we lost eight entry fees, but then some of these racers might have brought a paying friend.”

Brendan Lehman had a vision of a bigger women's field, and achieved it thanks to a free C Women's race. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Brendan Lehman had a vision of a bigger women’s field, and achieved it thanks to a free C Women’s race. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Instead of 8 women, they had a whopping 58 women sign up for the C Women’s race, many who had never done a cyclocross race before. Some had never even raced a bike before, in any discipline.

A long line of C Women's racers, many first timers. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

A long line of C Women’s racers, many first-timers. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

While Surf City isn’t a multi-day series this year, limiting the chance for the promoters to turn the new women racers into paying racers this season, some will undoubtedly return for more racing now that they have been bitten by the cyclocross bug.

Sarah Jordan registered a lot of racers, especially C women. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Sarah Jordan registered a lot of racers, especially C women. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Surfing the Brown Pow

While NorCal has enjoyed zero muddy race days so far this season, course designers made sure bike handling skills were helpful, with inches of deep, loose dirt awaiting riders in the woods.

Ripping it. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

Ripping it. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

Wooden ramps, downed trees, a freshly-constructed flyover, concrete tubes, a barely-rideable run-up and ash-covered fields all left their mark on faces and memories.

It was a beautiful day with beautiful light for cyclocross in NorCal. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

It was a beautiful day with beautiful light for cyclocross in NorCal. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

When the dust and ash settled, the consensus was that the team fundraiser race kept Surf City CX’s legacy of fun, challenging and wacky grassroots racing intact.

This flyover was send-it worthy, despite being built in a day. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

This flyover was send-it worthy, despite being built in a day. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

There’s talk of returning to a series next year, but with Jacques-Maynes moving to Washington (perhaps to prepare for another Masters title in 2019), there are accomplished shoes to fill.

The banner is coming down for the season, but should be back and bigger in 2019. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

The banner is coming down for the season, but should be back and bigger in 2019. 2018 Surf City p/w Rock Lobster. © A. Yee / Cyclocross Magazine

Scott MacDonald captured Paul Sadoff playing the national anthem, along with video highlights of the day:

Relive the day with our photo gallery of images thanks to Jeff Vander Stucken, with a few from our own Andrew Yee.

For more photography from Vander Stucken and to purchase any of his images, visit his photo website.

For Cyclocross Magazine’s images, visit our photo site here.

2018 Surf City Rock Lobster Cup Photo Gallery:

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The thick dirt made some of the descents rather tough. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

The thick dirt made some of the descents rather tough. 2018 Surf City Rock Lobster Cup. © J. Vander Stucken / Cyclocross Magazine

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