Mercury Cycling started out several years ago by offering frames and bikes, but quickly decided to focus on high-performance, high-value…
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Mercury is following the trend of increasing rim width for better stability out on the course. For the glue-sniffing set this means a wider surface to lay the adhesive on, resulting in a firmer connection between tire and rim and, based on your gluing prowess, fewer incidences of rolled tires. The better connection between rubber and metal can also mean better cornering as the tires retain their shape better in the corners.