Lake Cycling, bought in early 2012 by a Dutch company, has reinvested in their brand and cycling shoes, and may become the first company to recognize the growth of cyclocross by launching a cyclocross-specific model. While companies like Pearl Izumi have announced designs like the Project X that may work well in cyclocross (due to toe flex for [...]
Lake Cycling announced their role as “Supporting Sponsor” of the CrossVegas cyclocross event, one of the premier UCI events on the domestic calendar providing spectators and competitors alike with an exhilarating experience. Lake has a long history of supporting US cyclocross events and athletes. Chris Dimmick of Lake stated, “We believe this event truly represents [...]
IN THE COWBELL FORUMS:
Loading ...