Issue 18 Errata: 2012 SRAM Red Review and More
Welcome Cyclocross Magazine Reader.
In our mad sprint to get Issue 18 off to the printer before Interbike and start the cyclocross season with a bang, we goofed. When our early copies of Issue 18 arrived at our dive in Vegas, it became completely clear we jumped the gun a little and had a technical file mix-up at the printers. If you read our print or digital magazine, this post pertains to you, and if not, it’s your lucky day because you’re in for some free print magazine content.
Cyclocross is an international sport, but if your main language is English, you might have noticed that the 2012 SRAM Red early impressions article in “The Future of ′Cross Tech” isn’t exactly informative, since it was printed in placeholder Italian. And that’s no good because our goal is to write and print content that’s understandable, informative, and occasionally entertaining. We can hope it might entertain a few of you, but even so, that wasn’t our goal.
The late review that went through editing and uploading isn’t what’s printed. In fact, our final file wasn’t picked up at all. The positive review of the new goodies SRAM has to offer is, in fact, sitting pretty in all our files and we’re chomping at the bit to make sure that it doesn’t go unread. There were other articles impacted by the file mix-up, including the Vittoria TNT XG tire review, and other smaller items. We’re still investigating the issue with our printer to determine how the file mix-up occurred (we send early, non-final versions for ink level checks before sending the final file), but you can be sure we’re changing processes and personnel to make sure our next issue is of the quality that you and we expect.
We apologize for this screw-up, and are already hard at work on making Issue 19 the best that it can be – before we send it to the printers – and won’t skip the expensive hard-copy proofing and overnighting option next issue. Between a new guest editor leading the effort and a compressed time frame, we learned our lesson here that timing isn’t everything.
Read the full review of the 2012 SRAM Red here or read our full Issue 18 in digital format on Uberflip or below.