Joey's OK tshirtWe love seeing cyclocross make it into mainstream media. So when someone alerted us to the fact that Joey’s famous flip over the barriers was being mentioned in TED Talks, we had to share it. Joey’s famed crash appeared in the talk, “Oops! Nobody wants to see the 404: Page Not Found.” Renny Gleeson runs through a slideshow of creative and funny 404 pages, in order to demonstrate that every error is really a chance to build a better relationship. And in the case of AthletePath, they’re building a better relationship through Joey’s exploits.

AthletePath’s 404 page is the youtube clip of Joey sailing over his handlebars. Their 404 error message is that sometimes, accidents happen. But as they put it, don’t worry. Joey’s OK.

Check out the video at 2:31 to see Joey.