PLEASANT VALLEY, MONTANA –  Paceline Products Inc., maker of industry leading Chamois Butt’r® and eurostyle® chamois creams is pleased to announce its sponsorship of the CrossVegas cyclocross event on September 19, 2012, in Las Vegas, NV.  Through this sponsorship, Chamois Butt’r® will become the Official Chamois Cream and Skin Care Product Line of CrossVegas.

The sponsorship will highlight the entire line of Chamois Butt’r® and eurostyle® products, with particular emphasis on the new eurostyle® Sports Wash skin cleanser.  CrossVegas will feature the “eurostyle® Sports Wash Cleaning Station” at the finish of all Elite, USAC and Wheelers & Dealers races.  Competitors will receive a free towel sprayed with eurostyle® Sports Wash as they cross the finish line. 

eurostyle® Sports Wash safely removes embrocations, massage oils, road grime and sweat from skin. This lightly scented product can be sprayed directly onto skin and wiped off with a cloth or paper towel. It can be used after riding when no shower is available, or to clean up before podium appearances.

“Our sponsorship of CrossVegas 2012 represents our passion and support for the booming cyclocross scene,” said Steve Mathews, CEO of Paceline Products Inc.  “Chamois Butt’r® and eurostyle® chamois creams have been proven on the ‘cross scene for years; now the new eurostyle® Sports Wash and Embrocation products are being put to the test.  The eurostyle® Sports Wash Cleaning Station will give racers an opportunity to wipe down and have direct interaction with our products.”

Touted as “America’s Largest Cyclocross Event”, CrossVegas 2012 will showcase hundreds of racers in Elite, USAC and Wheelers & Dealers categories.  The event regularly attracts over 10,000 spectators, who enjoy twilight racing just a few miles from the famed Las Vegas Strip. Chamois Butt’r® will also sponsor the Results Board for all CrossVegas races.