SRAM Apex Components Get White for 2012

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SRAM Apex components add a white option for 2012. © Cyclocross Magazine

SRAM Apex components add a white option for 2012. © Cyclocross Magazine

“White is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black.” -Gilbert K. Chesterton.

While we’re not sure who Chesterton is, he might as well be speaking about the new road component options over at SRAM. Following the company’s announcement of their new black option for SRAM Red, SRAM today unveiled an “alpine white” option for its typically black entry-level group, SRAM Apex.

SRAM Apex components add a white option for 2012. © Cyclocross Magazine

SRAM Apex components add a white option for 2012. © Cyclocross Magazine

Confused?  Don’t be. Basically if you want the most affordable DoubleTap group, a wide-range cassette option and want to show off how clean you keep your bike or how little you ride, SRAM has a new option for you. The performance remains the same, but it’s a whole lot brighter.

Of note are the flat bar 10speed Apex shifters and brake levers for flat bar cyclocrossers.

See all our Sea Otter 2011 product news and check back throughout the day for more news relevant to cyclocrossers.

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3 comments
Cyclocross Magazine
Cyclocross Magazine

Microshift's shifters are Shimano compatible, but we haven't seen a SRAM compatible shifter. Cassettes/chains are of course. Or did we miss a new product?

Tim
Tim

Microshift have already done this and it's Shimano/SRAM compatible. Also, lighter and cheaper!!yd

Michael
Michael

Reminds me of Shimano Sante.

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