Sounds like a fun project but how is this a relevant to people for bikes' mission to "make bicycling safer, more convenient and appealing for everyone"? I guess it could be the appealing part?
Help People For Bikes Develop a Heckle App
People for Bikes announced yesterday, “We have a fun project in the works for this fall and we need your help. Submit your funniest, wittiest, most creative cyclocross heckle below. Our favorite heckle will win a full 2013 PeopleForBikes kit from Primal. The best of the rest will be immortalized in a super fun project.” The reason for the project is the collaboration that People for Bikes is holding with bike-friendly web developer Quick Left: Bikes & Bytes: National Bike Month Hackfest.
The “super fun project” is actually a heckle-generation app. People for Bikes Marketing Manager Kate Powlinson says she’s hoping to build a cyclocross-themed iPhone app that generates random quality heckles to enhance spectating. “Tap a button and boom: you have a Grade A heckle ready to go. No more struggling through a cross-gut- and Old Chub-induced fog to come up with something clever. We might even be able to filter by course location (barriers, run-up, etc) and condition (mud, snow, etc).”
Write in your heckles here. You may enter as many times as you like, and the best heckle wins a 2013 PeopleForBikes kit from Primal.
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No mobile app needed, HeckleOnline.com lets you heckle in *real-time* and the ghoul has been doing this for a couple years now. http://www.youtube.com/watch?v=gWSW9Q2G1U4
Oh, I'm actually a little disappointed, I was hoping that they were creating sharewear so everyone could have their own Heck Demon, because it is seriously the greatest, most uselessly awesome invention in the history of the known and unknown universes in the world. Like ever.