Bike Nashbar’s Customer Data Stolen

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Past customers of online retailer Bike Nashbar have been alerted via phone or first class mail throughout July that their name, address, credit card information, web account password and other data were stolen as early as December 2008. While some customers received calls in early July, others are only receiving notices via mail this week.

Nashbar Direct, Inc.  said, “the attack was confirmed on May 18, 2009″ but the information theft “began in December 2008.” The company suspected foul play, however, and moved to a different hosting environment with “additional security measures” on March 3, 2009. Thus any customer who purchased from Nashbar before March 3, 2009 may be affected.

If you are concerned about your data and would like to confirm if you are one of the affected, you may contact Bike Nashbar at 1-800-999-1224.

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Well, if you think about it for about, oh, 3 seconds, you'd realize that *any* business that does online transactions is at risk. Money via web services is like blood in the water. The vast majority of your LBS's are online, and most of them use the same company for their backend and transaction services that all integrate into one big, fat target.

Hint: look at these catalogs from shops all over the US...

Look familiar? :)

Since you're here at a website with very specific content (cyclocross) chances are you've bought some things from places like, say, that your LBS didn't have. Would you still be sitting in that big 'ol cloud of smug if it had been them instead of Bike Nashbar? Probably not.

But that's just me, thinking too much, huh?

Chris Leven
Chris Leven

In all the years I've worked at the LBS our customer's information has never been stolen. ;)


They are offering a 30% off your next purchase deal in the letter. I took them up on it to get their "elite" tool kit at a ridiculous price of ~100 dollars. My debit card had already been compromised a few months back and used to buy a prepaid cell phone and 300 dollars worth of health food (at least the crooks weren't slobs). Since I have a new card (and I've ordered from Nashbar since then because I didn't know the compromise came from them) I went ahead and took them up on it.

P.S. I got all my money back from the fraudulent purchases.


Maybe they should have used their LBS rather than the Performance/SuperGo/Nashbar Goliath. But I guess that's just me being a jerk.

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