Soon to be seen at the next UCI World Cup?

New Sponsor

The UCI has announced “Safety Jogger” is the presenting sponsor of the ’07-08 UCI Cyclo-cross World Cup. A sponsor of cyclocross is someone we’re happy to give some additional exposure. Plus, those Safety Jogger boots look very handy in the cold, muddy days of peak season ‘cross. Check out their US site here.

The full press release is below:

Safety Jogger new presenting sponsor of UCI Cyclo-cross World Cup

The International Cycling Union (UCI) has announced Safety Jogger as the new presenting sponsor of the UCI Cyclo-cross World Cup. The new agreement between the UCI and the Belgian shoe brand Safety Jogger will cover the next UCI Cyclo-cross World Cup season.

“We are very happy to have Safety Jogger on board as presenting sponsor for the upcoming UCI Cyclo-cross World Cup season. This will bring additional support to cyclo-cross, a sport with a magnificent history, and will help develop cyclo-cross outside the countries, where it has been traditionally popular” said Pat McQuaid, President of the UCI.

Safety Jogger is a brand of fashionable Safety shoes and Outdoor shoes. The brand was launched in 2001 by the Belgian company Cortina NV and sells 600,000 pairs a year.

The first leg of the 2007-2008 UCI Cyclo-cross World Cup presented by Safety Jogger, will be held in Belgium in October. The Netherlands will host the 9th and final leg of the 2007-2008 season in January.

The calendar of the 2007-2008 UCI Cyclo-cross World Cup presented by Safety Jogger is as follows:

21.10.2007 – Kalmthout (Belgium)
27.10.2007 – Tabor (Czech Republic)
11.11.2007 – Pijnacker (The Netherlands)
24.11.2007 – Koksijde (Belgium)
02.12.2007 – Igorre (Spain)
08.12.2007 – Milan (Italy)
26.12.2007 – Hofstade (Belgium)
13.01.2008 – Liévin (France)
20.01.2008 – Hoogerheide (The Netherlands)

For more information on the 2007-2008 UCI Cyclo-cross World Cup presented by Safety Jogger, please visit www.uci.ch.

For more information on Safety Jogger, please visit www.safetyjogger.com.