Tag archive for ‘mad alchemy’

  • Product Review: Mad Alchemy LaFemme Chamois Crème

    Mad Alchemy LaFemme Chamois Cream

    by Molly Hurford When cyclocrossers think of the brand Mad Alchemy, they automatically think of embrocation. After all, embrocation to cyclocross is what … well, apple pie is to America. And while the brand may be best known for their…

  • Mad Alchemy Announces CrossVegas Blend Embrocation


    Last year, Mad Alchemy presented the PRO Signature Line, embrocations inspired by the professional cyclocross racers that use their products. In 2011, Mad Alchemy decided to take a slightly different approach by brewing limited edition embrocation blends inspired by some of, Mad Alchemy founder, Pete Smith’s favorite races. CrossVegas was high on the list.

  • Mad Alchemy Unveils New PRO Signature Line


    Tim Johnson, Jeremy Powers, Molly Cameron and others all contributed their expertise to Mad Alchemy’s new line of natural skin care products specifically crafted for cyclists. Mad Alchemy Embrocation has joined forces with an elite group of cyclocross superheroes to…

  • New Product Spotlight: Mad Alchemy Embrocation

    Peter Smith of Mad Alchemy Embrocation loves to embrocate. His daily routine is “wake, shower, dress, coffee, embrocate, commute.” In fact, for Smith, embrocation is so important, it replaces breakfast. The expert embrocator knows a thing about embrocation and is…

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