SRAM Force Gruppo Redesigned for 2010, Upgrades Shifters, Brakes, Adds BB30 and Gore

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New SRAM Force 2010 Groupset

SRAM's new Force 2010 Gruppo

SRAM just took the covers off its newest version of its Force group today at Sea Otter. The new group offers a new finish and logo, redesigned brakes, lighter shifters with unidirectional carbon, a new BB30 option, and not mentioned in the press release but perhaps the biggest upgrade is the inclusion of the low-maintenance Gore RideOn Sealed Cable System, a $130 value (SRAM says this will not be a part of the new group). Surprisingly, the gruppo does not increase in price. The Zipp wheel division also announced a cyclocross version of its Zipp 303 wheelset. More details on that in a bit. Also see the  new cyclocross gear we uncovered yesterday at the expo, round 1.

Photos and SRAM’s Force press release below [Ed Note: we believe some Shimano 7900 weights that SRAM lists are incorrect]:

New SRAM Force offers RED Inspired performance

For 2010 SRAM’s original top-end professional road gruppo, SRAM Force, reclaims the spotlight with exciting upgrades, lighter weight, while continuing to deliver race-proven performance.

The New SRAM Force admittedly borrows from SRAM’s professional RED gruppo, including race-inspired graphics, featuring its distinctive white logo against black carbon. The aluminum is anodized with a sleek ‘zephyr silver’ finish that sharpens the visual package. And, like RED, the SRAM logo will be featured on the inside of both crankarms.

SRAM Force moves to unidirectional (UD) carbon throughout, which adds strength and provides a better substrate for graphics. The aluminum parts of the gruppo are now forged, providing more strength, lower weight, and a more robust finish.

While all the technologies including DoubleTapTM, ZeroLossTM and Exact ActuationTM remain unchanged, the road brakes get a significant upgrade with a RED-styled skeletonized Dual Pivot design featuring spring tension adjust and center adjust. SRAM Force brakes lose weight, improve stopping power, and ease adjustability and set-up.

SRAM Force will be priced exactly as it was in 2009. S1399 (US) for the complete gruppo. Additionally. 2010 SRAM Force sheds 10 grams, weighing 2097 grams in the GXP version while reaching 1951 grams with the BB30 crank option (new for 2010).

Upgrades:

  • Unidirectional carbon throughout
  • Forged 6000 aluminum series parts
  • Brakes – center adjust and spring tension adjust
  • Bold graphics and anodized finish
  • Greater value – more features, same price

Technologies:

  • DoubleTap
  • Exact Actuation
  • ZeroLoss

Details:

  • Speed: 10 rear/2 front
  • Weight: 2097g (GXP), 1957g (BB30)
  • Materials: Carbon fiber. Aluminum, Magnesium, Steel
  • Bottom bracket: GXP & BB30

Weight and Price Comparison:

2010 GXP SRAM Force 2010 BB30 SRAM Force Shimano 7900
SH 302g 302g 378g
RO 174g 174g 198g
FD 83g 83g 104g
FC 791g 645g 886g
BR 280g 280g 295g
CS 210g 210g 156g
CN 257g 257g 259g
Total 2097g 1951g 2276g
Difference -179g -325g
MSRP $     1,399 $     1,399 $     2,599

What do you think?  Add your comment in our forum discussion.

Photos:

 

 

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