The classic MX331-Cross shoe from Lake. © Cyclocross Magazine

The classic MX331-Cross shoe from Lake. © Cyclocross Magazine

Employees at Lake shoes have been busy in the past few months working to not only have new models ready for Sea Otter, but to have them ready to be shipped to dealers as well—often those two things don’t go hand-in-hand, as many of the companies we spoke to at Sea Otter had just shipped products that we saw back in September at Interbike.

Berden during the Sea Otter ’cross race. © Mike Albright

Berden during the Sea Otter ’cross race. © Mike Albright

For Lake, the biggest news for cyclocrossers came with the introduction of the MX331-Cross shoe designed to be the industry’s first ’cross-specific shoe. The shoe came out in a vibrant orange that most people spotted on racers Ben Berden and Nicole Duke last season, but new for this season was the introduction of an all-black model. Same features, same pricetag, but for those wanting a stealth shoe that will match any kit, the MX331-Cross might be for you.

New black scheme on the MX331-Cross. © Cyclocross Magazine

New black scheme on the MX331-Cross. © Cyclocross Magazine

With a price tag of $399.99, it might only be for the most dedicated of ’crossers, but if cyclocross is your focus, they’re worth a look.

Carbon fiber and fiber glass insoles from Lake. © Cyclocross Magazine

Carbon fiber and fiber glass insoles from Lake. © Cyclocross Magazine

Lastly, for the budget-conscious but still tech-obsessed rider, Lake has introduced heat-moldable soles in fiber glass and carbon fiber versions, retailing for $80 and $60 respectively. The insoles are molded with a toaster oven (instructions are included) and are designed to fit in any shoe, not just a Lake one.

Lake now has a full foot system from sock to insole to shoe. © Cyclocross Magazine

Lake now has a full foot system from sock to insole to shoe. © Cyclocross Magazine

Lake has also introduced new cycling socks with slight compression technology, so if you’re in the market for new shoes or insoles, consider checking out the range of socks as well.

Stay tuned as we’re hoping to test out the shoes and insoles!

More info: lakecycling.com

Missed the past week of Sea Otter action? Check out all of our tech goodies from Sea Otter 2014.