Interbike organizers have pulled an about-face on their decision to move the industry expo show to Anaheim, CA, in August. After announcing the change, members of the bike industry as well as Cyclocross Magazine online readers were vocal in support of keeping the event in Vegas in mid-September. The good news for cyclocross fans – CrossVegas will likely live on – and 51% of you will likely be pleased.
In response to feedback to its announcement three weeks ago that it was moving the show to August in Anaheim for 2011, Interbike today announced the 2011 edition of the show will stay in Las Vegas and will be held September 12-16.
“The announcement that we were moving the show dates and location elicited a very real response that surveys and discussions alone couldn’t accomplish,” said Andy Tompkins, Interbike show director. “Due to the overwhelmingly positive response to this year’s show and the countless conversations we’ve personally had with exhibitors and retailers regarding the future dates and location of Interbike, we are reversing our earlier decision to move the 2011 show to Anaheim in August. We are hearing loud and clear that, at this time, the industry prefers September dates and the convenience of Las Vegas.”
The indoor portion of the show will be held September 14-16 at the Sands Convention Center, with the OutDoor Demo being held in Bootleg Canyon September 12-13. The 2012 show also will be held at the Sands in Las Vegas September 19-21 with the Demo September 17-18.
The attention brought by news of moving the show to August allowed the entire industry to examine how it utilizes Interbike, what the show means to the marketplace, and helped solicit real and frank opinions from every sector of the industry. Based on this feedback and the success of Interbike 2010, the show will move back to September in Las Vegas.
“Interbike has always been and will continue to be the industry’s show,” continued Tompkins. “We have heard the market’s passion and commitment to this event and we want you to know that we are listening. We believe the new direction will best serve the current needs of the marketplace.”
Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business, and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.