Is Interbike finally opening its doors to the public? The East coast demo at least is, welcoming the public and embracing the most accessible form of bike racing, cyclocross. Full press release below.
SAN JUAN CAPISTRANO, Calif. – April 6, 2009 – Interbike OutDoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct. 8 and Friday Oct. 9, will be open to members of the cycling industry only.
“Last year’s inaugural OutDoor Demo East gathered dealers and manufacturers for product demos, business deals and networking. However, we recognize these groups are just two of the three pieces of the entire cycling community mix,” said Andy Tompkins, Interbike show director. “Opening the last two days of OutDoor Demo East for consumer participation is a great way to incorporate that final piece.”
In addition to two new consumer days for product demos, OutDoor Demo East is contracted with GSD Event Productions LLC, a New England-based promotional firm, to produce the Providence Cyclocross Festival, a USA Cycling-sanctioned professional and amateur cyclocross race event.
“Years ago we recognized Roger Williams Park to be, perhaps, the finest cyclo-cross venue in America. Securing this date, this venue, the support of this fabulous city and this partnership with Interbike, gives us a unique opportunity to create a really spectacular event,” said Richard Fries, marketing-communications director for GSD Event Productions. “Get your cowbells ready; this will be fantastic.”
The OutDoor Demo East event is still intended to be an important trade event focused on the needs of Northeast and Mid-Atlantic retailers and/or additional staff unable to attend the Interbike International Expo, held in Las Vegas. To that end, the National Bicycle Dealer Association (NBDA) will again bring its popular retail education Super Seminars to the event.
“A wide variety of seminars are being planned, with topics including sales, marketing, management strategies and industry trends,” said Fred Clements, NBDA Executive Director. “Each year the NBDA strives to bring compelling content focused on retailer-specific needs aimed at improving the bottom-line of all bicycle retailers. We look forward to doing so again for East Coast dealers attending OutDoor Demo East.”
OutDoor Demo East 2009 will run Thursday, October 8 to Sunday, October 11, 2008, from 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I.
Interbike OutDoor Demo East is based on the Interbike OutDoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, NBDA seminars, manufacturer technical clinics and networking events.
For questions about exhibiting at OutDoor Demo East, please e-mail Interbike sales manager, Andria Klinger at [email protected].
Interbike is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.
The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City, NV), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and finish the season with OutDoor Demo East (October 8-11, 2009) in Providence, R.I.